Project Re-THINK
Re-PURPOSED & Re-FASHIONED
In the fashion product strategy, sustainability is no longer an optional item.
When we learn about “sustainable fashion,” we soon realize that there are many forms of sustainable fashion. Some actors and individuals emphasize the importance of making clothes in a more environmentally friendly manner, while others advocate secondhand/vintage or underline the benefits of swapping, renting or borrowing clothes as opposed to purchasing newly produced clothes. All strategies promoting more environmentally, socially and ethically conscious production and consumption are important steps towards a more sustainable industry. The concept of sustainability is applicable not only in strategizing, but in design concept, materials, pattern making, manufacturing, distribution, marketing, and in business management overall.
