Headquartered in Seoul, and previously named YUN cosmetics, the Yun System Skincare Institute provides Professional Skincare Product Company. The company focused on clinically proven, professional cosmetics distributed mainly in Dermatology Clinics and Skincare Salons of South Korea, China, and Japan. It was up to me to create the company’s new identity, focusing on the need for a elegant, global market-leading appearance.

The new company identity needed to incorporate the heritage of the business. So, rather than redesign the mark and lose the equity within it, I felt that a refinement would be much more beneficial. I added a modern touch for the new trade mark, and created branding for their new retail cosmetic lines, PIBUSARANG and iLOVEskin.

Additional project items included art direction of all product line and website.